Customer Relationship Management (CRM) No marketing automation without a good CRM! The software for customer relationship management is an indispensable prerequisite for being able to carry out customer communication based on behavior and other characteristics. The CRM thus forms the center of your marketing automation activities. In a way it is the control center where all the threads come together. In addition to the general contact data the interactions with campaigns are also recorded in the CRM. : contacts with sales or customer service and of course sales are documented here. Based on all this information users are given individual impulses given so that they can enter the next phase of the customer journey.
Relevant Content No matter how good your software support is - marketing automation stands and falls with the content. It's the content that entices users to trust you. With Latest Mailing Database relevant content you will be able to position yourself as an expert with expertise and experience. Inbound marketing is always an unconditional giving. You must first deliver value and create value before you can get off the ground with your pitch. Your first pieces of content should be as free as possible from advertising of any kind. Initially concentrate exclusively on the questions and challenges of your target group.
Make it clear what the customer journey of your buyer personas looks like so that yout shines with the right content at every touchpoint. The funnel can help you with that. Orient yourself for example to Avinash Kaushik's SEE-THINK-DO-CARE framework which in particular does justice to the complexity of B B customer journeys and at the same time presents them in a simplified way. In the see phase in which the aim is to generate attention interested parties have completely different demands on content than in the do phase in which they are already looking for the solution. From here you can aggressively point out your offer.