B2B website personalization is quickly becoming a huge trend in digital marketing. It refers to the ability to change the view of your website based on your website visitor’s industry, demographics, geographic location, and even the company that they work at. This technology can help your company differentiate from the competition when your prospective clients are doing research. For example, if an insurance company is looking for a marketing agency to help them grow, the marketing agency can show them case studies, use cases, and even prices for other insurance companies that they have worked with in the past. By showing the insurance agency highly relevant information, they are more likely to choose your company over the competitors. Website personalization will also increase your conversion rate and decrease your bounce rate, since you are showing your customers a tailored view of your website based on their specific needs.
Website personalization is a great asset if you work in a competitive industry. Take a look at this list of the 10 best B2B website personalization software to help you exceed your goals. 8. Video Marketing Whether it be creating YouTube videos, advertising on YouTube, or using videos organically on your social media channels, video marketing will be sure to catch the attention of your audience. Video marketing can be Consumer Phone List used on every social media platform, both organically and in advertisements. Marketers have found that using videos on their landing pages can increase their conversion rate by up to 70%. In addition, 90% of customers say that seeing a video will help them make their purchase decision. With all of this data to backup the importance of video marketing.
It only makes sense to incorporate videos into your B2B marketing trends for 2023. 9. Gated Content Gated content can be time-consuming to create, but it can pay off in the long run. This form of content can be in the form of an eBook, course, video, or tool that will provide help or education to the consumer. Typically gated content can only be accessed by the website visitor providing their contact information like full name and email address. Once you have these emails, you can add them to your CRM or email marketing software and follow up with them. You will want to align your gated content to your website, so the people signing up for the content will be interested in what your company has to offer 10. Email Marketing “Email marketing is dead”.